June 30, 2009
In today's lesson we tried to find the commonalities between the briefs provided. These commonalities were about the technical codes of the mediums:

MUSIC VIDEO-
"Franz Ferdinand- Ulysses"


The song name- Ulysses was a character from James Joyce's novel. Ulysees was a character whom suffered confusion and lost himself. The camera in Ferdinands echos that concept. This can be seen through the handheld camera. This reverts from the normal rigidity that is commonly shown. The dominant shot shown is that of feet, this reinforce the concept of travelling. Throughout the camera only adapts to a consistency of CU and MS in order to keep the attention on certain aspects such as the hands tapping at 0.37.

The cuts are based around the drumbeat of the song. They cuts a fraction after the actual beat. This allows the video to become smoother and flow easily and furthermore, match the musical score.

The mise-en-scene shows that the genre of film that this video may be classified as a Film Noir which a deviation of a crime film. The video entails a sense of mystery such as when the audience is unaware of whom the artist is on the phone to. Also, Film Noir is usually shaded in one colour and "Ulysses" is shaded in green. The wardrobe for the artists is post modern, further echoing the theme of Film Noir.


ADVERT
" What's your thing"

The camera in this advert is primarily handheld in order to put emphasis on the freedom of children. When the camera frames the various hobbies it undertakes a CU of them in order to make them the focal point and engage the audiences attention.

The fast paced cuts are vital in order to keep the audiences attention also it must match the soundtrack so that the advert flows a lot more easily. The soundtrack is primarily high, energetic and primarily that of rock and roll. This sort of music can stereotypically be associated with males, which are the dominant aspect of this advert. There is a combination of both diegetic and non diegetic sounds. The diegetic being the dialogue and the non diegetic being the soundtracks. There is a mixture of D + ND in terms of the sounds cutting on and off in order to divert the audiences attention to the certain talents.

For example, there is a frame of a child reading and the only ambient sound audible is that of a page turning. This reinforces that reading is an exercise done in silence. However, the football talent has a heavy, upbeat and energetic soundtrack in order to reinforce the high gained when playing sports. Therefore, the soundtracks variations serves as a reflection to the actions and alter the pace and feeling.

This mise-en scene predominantly introduces the audience to a variety of male talents. In contrast to Ferdinand's music video, the locations appear to be more natural therefore heightening the verisimilitude of the text. This will allow it to appeal more to the target audience.

TRAILER
"The Matrix"


The camera in this trailer mainly adapts to CU and MS in order to establish the main characters and show their emotions. Also, the use of tracking allows the audience to be guided along the action as well as the narrative.

The editing begins of slow which creates a mysterious tone which is aided by the transitions of fading in order to emphasise it. Furthermore, the trailer includes some slow motion action sequences at 1.40-1.43. This has been done to emphasise the action and further engage the audience into the content of the film. As the trailer progresses the cuts speed up in order to entice the audiences attention and finishes on a crescendo of the famous matrix move.

The sound in this trailer were both diegetic and non diegetic. There are the obvious lines from the movie and then there is the soundtracks. The soundtrack varies throughout. The music tends to be very abrupt and "in your face". This can be depicted through the bangs at 0.07 and 0.09. The style is somewhat metallic which further reinforces the genre of the movie being an action Sci-Fi. Also, the dialogue from the movie has been selected carefully in order to serve as a provocation for the audience to see the movie. At 2.21, the words " You have to see it for yourself" acts as an encouragement for the movies target audience to go and see the movie.

The mise-en-scene of the trailer is predominantly black to enforce a sense of darkness and mystery. There are an number of guns, which help to reinforce the action concept of the movie.

SHORT FILM
" Killing Time at Home"


The camera in this piece mainly adapts to CU of the man. This has been done to help intensify the concept of isolation and allow the audience to see his emotions. This is allows effective audience engagement to be established.The editing is slow. This is has been done to add emphasis on the loneliness of the characters. Also, the shots have been held for a lengthy amount of time. This allows a connection between the audience and the film.The soundtrack is very slow and depressing which further helps to reinforce the concpet of isolation within the film. The mise-en-scene depicts the character "growing" his friends. Therfore, making him seem antisocial and artificial as he appears to be very unkept and has bloodshot eyes which imposes the concept of him being anti-social and not knowing about the outside world.
June 23, 2009

Questionnaire

In order to find out what my target audience wants to see in my short film, I will have to conduct a survey. It will be at least 5-10 questions with a variety of open and closed questions that will allow me to evaluate my target markets choices for my final product. My ideal vision for my final piece is to make it a Film Noir/Drama sort of piece. This will allow me to draw upon a social issue that i find is not adressed enough. However, I cannot make assumptions currently until i have devised a questionnaire for my target audience.

I have chosen my target to be teenagers because i want to relate my short film to this market as it would be an easier concept for me personally.
June 18, 2009

Genre- "Film Noir"

Film Noir
313 (2006)




ANALYSIS

The camera adheres to CU's throughout the piece in order to allow the audience to connect with the characters. There is the ocassional LS, this is done in order to let the audience settle into the environment. Fades are used in order to suggest a change in time and place. Overall the editing adhers to straight cuts mainly in order to create continuity. There is a high pitched background music that creates a suspicious atmosphere, conventional for the film noir genre. There is predominantly a voice over throughout, which is also a main convention for this genre. However, when the female hostess is introduced, the music blends into a more seductive soundtrack. This can be reinforced by the soft lighting she gets and the high angle which is what most of the "femme fatales" receive in Film Noir. The mise-en-scene also adhered to the conventions of the genre. The director has included, cigarettes, gambling, smoke. these all help to reinforce teh genre and give the genre its own verisimilitude.

Genre- "Drama"

Last Words
Matthew Castno
(2006)



ANALYSIS

The camera distance throughout vary between CU's and MS's in order to allow the audience to see the facial expressions of the two characters. At points there were a handheld camera (1.17-46) in order to enforce the concept of nonchalance and freedom. There are predominantly straight cuts throught the piece and shot-reverse-shots between the characters in order to show the connection between them. The fade to black provides a censor over the live reactions caught by the public when the bombings happened. This made the audience focus on entirely the sound, which induced the ideas of the female character having been part of the catastrpophy. The audience is then brought back to a slow non diegetic guitar soundtrack with the news for a voice over depicting the events of 9/11. The pigmentation of this scene is entirely black and white. This connotes a possible harsh reality to the events that have happened. The camera once again refrains back to the close up of the man crying in order to establish a connection between the audience and his loss.

Genre- "Crime"

The Problem With Crime
Ant Keogh- (2001)



ANALYSIS-

The predominant shot length is that of a LS. This allows the audience to see the sction and partially see the facial expressions. This distance helps to draw the audience away from whats going on. The sound is mainly the dialogue, which is lead by the bulkily dressed male. This helps to focus the audiences attention on the situation as it highlights the concepts of a murder. Furthermore, the ambient sounds of cars passing helps to establish the verisimilitude. There are few cuts in within the piece, which makes it seem drawn out and tedious. The lengthy shots helps the phone conversation to flow more subtly keeps the audiences attention on the two characters. The mise-en-scene is mainly a naturally lit up area, making the action seem more realisitc. The bulkiness of the mans clothing shows us his stature over the the other male who is dressed quite thinly and more coloufully.

Genre- "Comedy"

Pillowfight
Scott Rice (2006)



ANALYSIS

The camera mainly adheres to close ups and mid-shots in order to establish the connection between the couple. There is also an inclusion of a high angled long shot in order to let the audience settle into the environment. The sound is mostly diegetic, the sounds consist of; snoring, rustling and dialogue. In order to maintain the verisimilitude of the text, non diegetic sounds of crickets are included. The editing throughout the piece is steady and also matches on action, eg when she whack him across the face the first time. Also, the shot-reverse-shot between the two characters established the connection within their relationship. The mise en scene is predominantly a dark room with the focal light on the couple in order to make them the centre of attention. The colour that is most prominent is blue. Blue provides connotations of peace, however, this is juxtaposed by the actions in the film, which shows a rather disturbed man and an annoying woman.

I found this piece to be quite funny as the awkward sounds and the annoying snoring served their purpose in providing entertainment.

Genres of Short Films

These are the following genres that fall into Short Films:

Action
Adventure
Comedy
Crime
Drama
Historical
Horror
Fantasy
Film Noir

The genres that appeal to me are, Comedy, Film Noir, Crime and Drama. Comedy appealed to me because I believe that it would be easy to incorporate gags into a storyline therefore allowing it to appeal to a younger audience. Film Noir always indicates a sense of suspicion and would work well alongside the crime and drama genre. Crime movies are similar to Film Noir movies as they both focus on post-war life. Lastly, Drama movies always reflect a social/ personal issue, therefore making it endearing to the audience.


Short Films & Genre
June 16, 2009

Decision Making

Final Choice for A2 Media coursework:

A short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with:

  • a poster for the film
  • a film magazine review page featuring the film

I have chosen to do the live action side of the short film brief. The reason why I chose this is so that I can utilise my creative side and help me develop my skills from my AS year. This choice will allow me enhance my skills by learning how to incorporate special effects and control the editing and sounds. However, in order to achieve this brief, I will have to go through research and planning in order to justify the narrative, genre, and codes and conventions of short films.

June 11, 2009

What is Genre?

In today's lesson we started focusing on the concept of genre and how throughout time the borders of significant genres such as horror, western or comedy have eroded away and now films are combining more than one genre.

Also, there are various ways of categorising subjects. For example, for our starter i learnt that there were various ways of categorising fruits and vegetables. This ranged from colour, shape, size, growth style and type.

Genre Recognition:

People can recognise genre through simple aspects of the medium.
These are:

- Iconography- Images/symbols relative to a genre such as sci-fi has space ships

- The plot/narrative- The storyline of most films is good overcoming evil

- Character- Heroes and Villains

- Setting- Eg: A sci-fi would be set in a fantasy place or in space.

-Music- An action film would have very fast paced and pounding music to match the action.

-Stars- Actors and Actresses such as Tom Cruise and Angelina Jolie can be associated with the genre of actions via Tom Cruise being in "Mission Impossible" and Angelina Jolie being in "Tomb Raider".

Therefore it can be concluded that throughout the ages the borders of significant genres have been eroded away and now contemporary films are merging genres together in order to meet the expectations of audiences and satisfy them. This helps to reinforce the concept of social, cultural, economic and political agendas influencing the development of a genre.
For the introduction to the new coursework, we were given a set of briefs ranging from music videos to teasser trailer and adverts. We were told to pick up to 2 out of the 6 briefs and these were the two that interested me:

A selection of materials related to an original children's TV drama, to include the title sequence to the TV programme, together with:
  • the front cover to a magazine for the series
  • a DVD cover for the series
and

A short film in its entirety, lasting approximately five minutes, which may be live action or animation or a combination of both, together with:
  • a poster for the film
  • a film magazine review page featuring the film
Further on in the lesson, we observed previous students work. This allowed me to see the sort of the standards that are expected in this course. Also, it depicted what was good quality work and what wasn't. This further established the boundaries in this coursework. This meant that my organisation amongst other aspects of preparation have to be set to a higher standard.